This project tries to find out what we are most ashamed of as human beings. Not individually, but as a species. The outcome will be a a strong call for action, as this shows the difference between our own values and our behaviour. This is probably the most easy step towards a positive change. No change of values, "only" a change of behaviour is required.
Shame is a painful emotion that can be seen as resulting from comparison of the self's action with the self's standards.